Wrump is a new online store of analogue spare parts for watercraft. It is positioned as a service for selecting cheap spare parts, comparable in quality to the original ones.
Create a brand, identity and website design for middle-aged men who repair their equipment by themselves, but don't know how to pick up the right spare part.
We interviewed our target audience to understand who they contact when their equipment fails. We created a unique selling proposition. Came up with more than 100 names and screened them with questionnaires. Found out how to make the selection clear and designed a step-by-step filter for selecting the rowing propellers.
Wrump is a new online store of analogue spare parts for watercraft. It is positioned as a service for selecting cheap spare parts, comparable in quality to the original ones.
Create a brand, identity and website design for middle-aged men who repair their equipment by themselves, but don't know how to pick up the right spare part.
We interviewed our target audience to understand who they contact when their equipment fails. We created a unique selling proposition. Came up with more than 100 names and screened them with questionnaires. Found out how to make the selection clear and designed a step-by-step filter for selecting the rowing propellers.
Описание наших работ трудоемкое занятие: исследования, цифры, инсайты и решения нужно сложить в понятную историю.
Пока мы заполняем этот кейс, свяжитесь с нами и мы расскажем о нем лично!
Users can find the necessary spare parts for their boats without store managers consultions. We invented a scenario: if a user doesn't know the exact parameters of the necessary equipment, the service helps select parts by asking leading questions. As a result the user receives a list of parts suitable for his boat. Depending on the boat model, where and how it sails.
Run a search engine ad during the selling season. Profitability reached 800% per month.
10 years of experience in digital: 6 years in design and 4 years works with online stores.
In 2020 created Rohe. Now we launch products in the spheres of retail, health and education.